Hacienda is a fictional Korean female influencer created by journalist Lee Eun-seo for a production experiment. Lee generated images of the character, used them to make short videos and posted the results on Instagram. One Reel featuring Hacienda took 10 minutes to make.

Hacienda’s face and full-body images were completed in 3 minutes after Lee specified her appearance and clothing. Lee described a 25-year-old Korean woman with long dark-brown hair, natural-looking makeup and slacker-core clothing. The age was assigned to the fictional character, not to a real performer. Lee then used the video platform Higgsfield to refine the character’s tall frame, long limbs and mismatched gray and brown eyes. Creating the character used 1.125 tokens and cost 1,500 won.

Hacienda appears in a Reel set on a vintage-style street in Euljiro. Lee supplied the character image and a reference video, then specified a scene in which she posed on the street. The resulting video had a resolution of 1080p. No model or filming location was needed for that production. Generating one Reel used 88 tokens and cost 9,500 won.

Hacienda’s Instagram account featured 2 Reels and a profile photo. Creating the character and setting up the account with those posts took a little over 1 hour. Hacienda’s Instagram account passed 5,000 views within a day of its creation. That figure refers to early views, not the account’s follower count.

Lee also examined the checks presented during production. Higgsfield asked users uploading photos and videos to confirm that they owned the material and had permission to use the faces shown. The process described did not require separate proof of ownership or consent. On Instagram, users set the virtual creator and generated-content labels themselves.